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Reed Funds Management turns to InvestmentLink solution to increase market penetration
Property trust manager Reed Funds Management Limited (RFML) has signed a deal to distribute client account information through InvestmentLink's e-Portfolio data service.
The agreement will provide RFML, a division of Reed Property Group, with greater market penetration by providing a distribution channel for RFML's products through the 9000 advisers who use the e-Portfolio service.
Ms Tory Richards, Director of RMFL, said: "Over the past year we've experienced an increasing demand from our advisers to supply client account information electronically.
"The service provided by InvestmentLink is cost-effective and efficient and enhances our ability to deliver product information and investment details to our clients, thereby strengthening the ability of our business to stand out in a highly competitive market place.
"We were keen to promote the building, maintaining and supporting of multiple software systems via the single interface available through InvestmentLink."
InvestmentLink's Chief Executive, Mr Peter Philip, said e-Portfolio was designed to help advice practices and Australian Financial Services licensees of any size to manage their customer's investment details.
Mr Philip said e-Portfolio had added appeal for smaller fund managers, because it increased their visibility in the industry.
InvestmentLink's web-based e-Portfolio Consolidation Service is used by 9000 advisers managing about $45 billion, which is tracked daily and reconciled directly with more than 30 different platforms and fund managers.
e-Portfolio takes the hassle out of ensuring client databases are always up to date by automating the collection, aggregation, matching and reporting of client portfolio data, thus making this process more cost-effective and efficient.
Mr Philip said: "The management and distribution of client data is one of the significant headaches experienced throughout the wealth management sector by both product suppliers and advisers.
"Outsourcing portfolio data reporting is a key decision for fund managers, because increased visibility and cost-effective solutions are always valuable resources, regardless of size."
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